About
About Keytours
Keytours is a leading Switzerland-based tour operator founded in 1970, with its own fleet of panoramic, standard, and mini buses. Tours depart from major Swiss cities: Zurich, Geneva, Lucerne, Lausanne and Montreux.
As the leading tour provider in Geneva and part of Gray Line, Keytours is Switzerland’s largest excursion network.
Keytours also operates in Zurich, offering top-selling tours such as Rhine Falls, Lucerne, and Mount Titlis, providing our guests with the best tours in Switzerland. And also runs regular City Sightseeing Tours in Geneva and Zurich.
Why Travelers choose Keytours
At Keytours, we craft unforgettable Swiss travel experiences. With 55 years of expertise, Keytours is the number 1 tour operator in Switzerland, delivering exceptional service and value to every visitor.
Switzerland’s № 1 Excursion Network
Keytours is the biggest network of excursions in Switzerland. Departing from 5 swiss key cities
Comfortable Panoramic Buses
Travel in comfort and style with spacious seating and panoramic windows offering breathtaking views
Guaranteed Departure
Book with confidence! Every tour is guaranteed to run, no matter the number of participants
Expert Guides
Get to know treasures and fascinating stories with our expert guides, who bring each site to life
55 Years Of Excellence
Trusted by travellers for over five decades, combining Swiss reliability with a passion for unforgettable experiences
Our History
Founded in 1970 by four major companies — American Express, Hotelplan, Carlson Wagonlit, and Kuoni — Keytours SA has been a pioneer in Swiss tourism, welcoming hundreds of thousands of travelers every year.
The company continuously invests in a modern and comfortable bus fleet, prioritizing passenger comfort and safety. Some of our buses feature panoramic designs, perfect for scenic routes, offering an immersive experience with uninterrupted views of Switzerland’s breathtaking landscapes.
Keytours collaborates with local partners, who help us ensure seamless and memorable journeys.
Keytours was the first to introduce Geneva’s first electric sightseeing mini-train, reflecting our commitment to a more sustainable and eco-friendly way to explore the city.
Keytours actively promotes responsible travel! As part of Switzerland Tourism’s Swisstainable sustainability program, we are committed to transparency and setting benchmarks for sustainable tourism.
What Makes Keytours Different
Keytours is an operational tour company, running it’s own vehicles and services. We:
Design itineraries in-house to create seamless, high-quality experiences.
Operate our own bus fleet for maximum reliability and comfort.
Provide daily support service accessible by phone and email to resolve issues quickly.
Work with local guides who know each destination intimately.
- Coordinate directly with attractions to ensure smooth access and timing.
This operational control allows us to adapt routes, manage schedules, and maintain consistent high standards across all our tours.
Our Transportation & Logistics
Transportation is a core part of every Keytours experience.
We operate a mixed fleet of panoramic buses, standard touring coaches, and mini buses, selected based on route conditions, group size, and terrain. Our drivers are experienced in alpine and urban routes and trained to operate safely in changing mountain conditions.
This setup allows us to:
Offer daily departures from multiple cities
Manage schedules with precision
Provide comfortable sightseeing transport year-round
Unique Sightseeing Experience
180-degree view, allowing passengers to enjoy uninterrupted views of the landscapes and attractions.
Ideal for scenic routes.
Comfortable and spacious
Spacious seating, extra legroom.
Climate-controlled interiors.
Relaxed and enjoyable ride for travellers.
Photographic Opportunities
Make high-quality photos from the comfort of your seats.
Where Our Tours Operate
Our tours depart from:
- Zurich
- Geneva
- Lucerne
- Montreux
- Lausanne
Destinations include:
- The Swiss Alps and glacier regions
- Central Switzerland
- Cross-border alpine destinations
All routes are selected for scenic value, accessibility, and visitor experience.
Experience, Safety & Responsibility
Keytours operates according to Swiss transportation and tourism standards. Vehicle maintenance, driver training, and operational planning follow local regulations and safety requirements.
We work with established partners and infrastructure providers to ensure a smooth and secure travel experience in all seasons.
Our partners
Our engagements
Since 2021, the Swisstainable sustainability program has been dedicated to reducing tourism’s environmental footprint and promoting sustainable travel. As a participant in this initiative, we focus on four key pillars: reducing carbon emissions, conserving nature and biodiversity, preserving cultural heritage, and fostering social sustainability. By supporting the Swisstainable program, we are making significant strides towards promoting eco-friendly travel within Switzerland.
More then 20000 happy tourists
Client Testimonials
